March 3, 2009


  • graphi design: visual communication
  • Typography is white: it’s the space between the black
  • Helvetica = rational typeface and it’s a contemporary typeface (does not have a meaning… neutral; the content should have a meaning)
  • Grid creates order
  • “creating order” is typography
  • helvetica does not have geometric figues.. its surroundings are geometric.
  • govt/corporation – uses helvetica to seem “humane” and be “approachable”
  • Paula Scher – illustrates with type

designers say that you can’t go wrong with helvetica… but what about other typefaces that look like helvetica… arial looks most like helvetica, but why isn’t arial widely accepted by the designers?


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