reading 7

March 12, 2009

LETTERS thinking with type

1. Various typefaces are introduced in the book. Were you able to recognize the differences? could you find a specific type that was more readable? and if so, how and what make them more readable in contrast to other typefaces?

2. new forms of letters were created in the nineteenth century for advertising purposes. (Big and bold faces were introduced typographic tradition slowly disappeared) Do you think this was effective? What are the main roles of the letters? are they suppose to communicate and call for an attention? or is being readable enough?

3. How would you be able to define if you’d want to italicize, add quotation marks, make the letters bold, or add no? or should we focus more on the concept? ( like.. how much the letters present or speak about the brand)

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